Effective search engine optimisation is an ongoing project, adjusting to your market and keeping track of performance.
How will we go about optimising your website?
Initially we’ll research your market competitors, keywords and search terms.
We need to identify which keywords and search terms are best suited to your business and going to deliver the best results.
Our aim will always be at better conversion rates over volume, so we’ll stay focussed on attracting people to your website who are interested in your products and services. These are the people who are most likely to make contact and become customers.
Once we have agreed a planned set of keywords and search terms, we’ll update your website to meet the latest industry standards and install your new seo foundation.
SEO installation
Working to industry standards and tested via an independent checker, we'll install
- headers
- meta descriptions
- tags
- alt text
- check links
At the same time we'll make sure your website software is running correctly, check for improvements and ways to reduce your website loading time.
Search engine optimisation ongoing management
Customers with a long term approach enjoy better results.
People we work with generally see results within a few months.
We offer seo search engine optimisation packages from £120.00 per month.
For that we’ll allocate three hours to your seo campaign, including fully independent reports on progress and scheduled meetings to discuss and plan strategies.
Expanding on a Planned Keyword and Search Term Strategy
A well-structured keyword and search term plan is essential for any business aiming to attract the right audience. It operates as the backbone of your digital marketing efforts, guiding content creation and enhancing visibility in search engines.
Importance of a Keyword Strategy
- Targeted Traffic : By identifying keywords that your potential customers are searching for, you can attract ''highly targeted'' traffic to your website. This means the visitors are more likely to be interested in your products and services.
- SEO Optimization : Keywords are fundamental to Search Engine Optimization (SEO). Using the right keywords helps improve your site’s ranking on search engines, making it easier for customers to find you.
- Content Creation : A keyword plan informs your content strategy, enabling you to create relevant and engaging content that resonates with your audience’s needs and interests.
- Competitive Advantage : Understanding the keywords your competitors are targeting allows you to identify gaps in their strategy and tailor your approach to outrank them.
Steps to Develop a Keyword and Search Term Plan
- Research Phase : Utilize tools like Google Keyword Planner or SEMrush to find relevant keywords. Look for ''search volume'', ''competition level'', and ''related terms''.
- Identify User Intent : Understand the intent behind the keywords. Are users looking for information, or are they ready to purchase? Categorizing keywords into informational, navigational, and transactional helps tailor your content effectively.
- Content Mapping : Create a content calendar that matches keywords to specific pieces of content. This ensures that each piece is geared toward attracting the appropriate audience.
- Ongoing Monitoring and Adjustment : Once your plan is implemented, regularly analise its performance using analytics tools. This enables you to adapt your strategy based on what’s working and what isn’t.
Examples of Effective Keyword Use
- Long-Tail Keywords : Instead of just targeting "shoes," consider phrases like ''best running shoes for flat feet." Long-tail keywords generally have lower competition and higher conversion rates.
- Local Keywords : If you have a physical store, incorporating ''local keywords'' helps reach customers in your area. For instance, "organic grocery store in Liverpool" can attract a geographically relevant audience.
- Conversational Phrases : With the rise of voice search, including more natural language phrases can be beneficial. Think about what questions people might ask related to your industry.
Creating a structured keyword and search term plan is an impactful way to connect with potential customers. By focusing on targeted keywords that reflect user intent and consistently optimizing your strategy, you can significantly enhance your digital marketing efforts. Employing this approach will not only improve traffic but also lead to higher engagement and conversion rates, ultimately contributing to the growth of your business.
